Affectiva, a Smart Eye company, is a pioneer in Emotion AI, revolutionizing how brands and market researchers understand consumer engagement. The technology, trusted by 90% of the world’s largest advertisers and 26% of the Fortune Global 500, detects emotions through facial expressions, gestures, and tone of voice using standard webcams. As the creator of the Emotion AI category, Affectiva’s solutions provide critical emotional insights that drive sales and strategy, enabling organizations to create more impactful experiences. Founded as a spin-off from the MIT Media Lab, Affectiva continues to lead advancements in AI, helping businesses worldwide to better understand and connect with their audiences.