With its service, Nia Health is helping to reduce the burden and stigmatization of those affected by atopic dermatitis. The level of suffering of those affected by this most common chronic skin disease is extremely high. Nia Health's approach is holistic and targets at helping particularly young parents of affected children to feel more secure in dealing with their child's illness by providing effective, data-driven and medical information-based means to behavioral changes which bring a sustainable improvement during the course of the disease.